Good evening! Here are a couple tips to help you when designing a new banner for your website.
Contrasting fonts make a great pair. If you can match at least one font in the banner to what is currently used on your website, even better.
For emphasis and impact, try bolding one word in your headline.
You can even use a rectangle behind your headline to offset it from your background image.
Determine where and how to align your text by looking for space with less noise in your background image.
Apply a colored tint to your image for design consistency.
Use one color consistently across all of the elements in your banner.
Or you can use colors from your background image and apply them to your text
Try putting a frame around your text.
Or try using a shape to contain your text.