Carousels or Nah?
People usually only see the first image...the rest are ignored. Instead of a carousel, we recommend using a full-page hero image or stacking images vertically, enticing them to scroll more (thus increasing your conversion rate in the process).
Cut Back on Tabs.
You’ve probably been to a site and didn’t even realized there were tabs with more content. Tabs tend to hide content. Instead, bring the content out of hiding and expose it!