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Connecting Your Online Product Catalog to Facebook/Instagram

Hello there, I hope you all are having a wonderful start to your week (and had a lovely Valentine’s Day!). I wanted to talk about connecting your product catalog to Facebook/Instagram. I get this question a lot from clients.


Create a Facebook pixel and have it added to your site; you can select the “Send to Developer” option and forward the script to


Create a product catalog in Facebook under Commerce Manager in Business Manager.


Find your product data feed within SiteManager. Login, go to Integrations, and copy the link that says “Facebook Catalog Feed.”


Use the product data feed to add your products. Under your catalog you just created go to Data Sources > Add Items > Use Bulk Upload. This is where you can paste the product data feed URL. I recommend to schedule this to update nightly so all of your product changes, price updates, etc. will be pushed through.


That’s it! You can now use this catalog to run products ads, tag items in Instagram (if you set up Instagram shopping), and/or set up a Facebook shop.


If you’d like to follow along with me, here is the link to the webinar that shows how to set up a catalog as well as create product ads in Facebook/Instagram. This is slightly outdated as this was filmed on the older version of Business Manager but it is close enough that it can help guide you in the right direction. Watch Here.

If you have any questions, let me know. Cheers!


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