January 2022

2021 Broke Records, 2022 will be even better!

Written by Bryan Cockerham, CTO & Partner

Each year since 2011, e-commerce in the jewelry industry has increased by around 20%. In 2020, that increase went up to 500%, and in 2021, Punchmark clients saw an additional 85% for a total of 900% of pre-pandemic (2019) figures. Can we see where this is going? Punchmark has been doubling down to make sure our clients have the advantage.

Support

In 2021, we hired five new people to be able to offer the level of support our clients needed, and we have 2 more starting this month. Measuring the 4th Quarter of 2020 vs 2021, our ticket closing time has gone down 25%! Despite Punchmark's growth as a company, supporting you is why we are here, and will always be our main focus.

Technology

This coming year will be about making the Punchmark technology stronger – releasing better features with fewer bugs to make our clients more money online, and help them better connect with their customers. We've already started, and can't wait to share what we have on our roadmap!

Digital Marketing

Our digital marketing clients saw better growth than even we expected! We are constantly learning as this e-commerce revolution unfolds, and using our learnings to keep our clients ahead of the curve. In 2022, led by our Director of Marketing, Stu Blessman, we will be adding even more services to our digital marketing offerings to support this growth.

We hope you had a tremendous holiday season, and by the looks of it, you have! 2022 will be the best year yet, and we are thankful to have you along for the journey.

Onwards and Upwards,

Bryan Cockerham

CTO, Punchmark