Today will be short and sweet because that's exactly what we're talking about!!!

Try to avoid long paragraphs and long line length. Long, blocky paragraphs do not align with digital content best practices. Simply breaking up long paragraphs makes the content easier to consume. As a general rule, don’t write paragraphs longer than 3-4 lines.

“Short paragraphs get read, long paragraphs get skimmed, really long paragraphs get skipped”

If line length is very long, it can be more difficult for visitors to read. The Web Style Guide recommends lines of no more than 12 words.