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A redirect is a way to send both users and search engines to a URL that is different from the one in the original request. You implement a redirect for the case in which you no longer want to present an existing page to a user, but instead send them to another page.

You can create the following types of these redirects:

  • 301 Moved Permanently — A 301 redirect is a permanent redirect that passes full link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.

  • 302 Found or Moved Temporarily — Use 302 redirects when the URL of a resource temporarily changes. The safest way to ensure search engines and browsers of all kinds give full credit is to use a 301 when permanently redirecting URLs. This is because while in theory both 302s and 301s can both pass the same amount of link equity, there are cases where a 301 might pass a stronger canonicalization signal to Google. For cases in which the redirect truly is temporary, a 302 may be the most appropriate.

  • Alias — An alias provides the option for a page visitor to access a page at an alternative path. This is different from a redirect, which automatically navigates the visitor to the correct page because there is no content at a previous path. 

Managing Redirects for Your Store

In the main menu, select Content >  Redirects to display the Redirects page, on which you can add, edit, and delete redirects.

Add a Redirect

Select the +Add button to display a popup window. Choose redirect Type (301, 302, or Alias), then enter the Redirect From URL and the Redirect To URL.

Edit a Redirect

Locate the redirect in the list that you want to edit and select the Edit button. In the popup, make your changes and select the Save button.

Delete a Redirect

Locate the redirect in the list that you want to delete and select the Delete button. Select the OK button to confirm that you want to delete this redirect.

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