Hi! This is Jillian, Design Intern here at Punchmark back for another Design Talk.
This week I wanted to dive into what the design process looks like, and what goes into a final product. This is primarily for design concepts such as branding which don’t have a clear solution. Sometimes people outside of the design environment aren’t aware of how very non-linear the progress made within design can be.
What I was always taught was to start on paper, with a pencil, and to avoid a screen and mouse until you have sketched out the messy ideations. Most of the time, if not all the time, these are just messy scribbles. However, this process is a way to translate ideas from your brain into reality. Sketching allows you to see on the design plane, taking up space.
Paula Scher, one of the greatest designers ever as well as the creator of the Citi bank logo, quite literally scribbled her ideas down in sketches, and didn’t spend too much time on them. The iconic logo started out as nothing more than pencil marks, but grew into something far more.
After you’ve narrowed down which designs work and which doesn’t, you are cleared to move to the screen, where you flesh out the details. See how color fits into the scheme, and check what it looks like in black and white. Does the design still work with color? Which typeface, if any, pairs well with it?
These drafts then get reviewed by your team. There might be some winning designs in the batch, but sometimes you’re going back to the drawing board to try again. And sometimes the design you spend the most time on just doesn’t fit. The success of designs is very ragged and back and forth.
I hope that sheds some light on the design process!