There are a couple of ways to direct & guide your user’s attention. We talked a while back about hierarchy with headers but here are some more ideas! Humans tend to look in the same direction as people they see in ads/images.
As you can see in the image above, more people are reading the text when the baby is gazing in that direction. Isn’t that cool?!
Another solution is to literally doodle an arrow to direct focus to a CTA/button or a form to fill out. Here is a heatmap below showing the results.