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Klaviyo

Punchmark has a custom integration with Klaviyo that tracks user behavior throughout your website and captures new customers into Klaviyo who interact with website forms. The behavior tracking can be used to create targeted audiences for Klaviyo campaigns.

Some of the behaviors tracked are:

  • Custom Forms, Contact Form, Start a Project, Inquiry and Wishlist submissions

  • Completed Orders, Fulfilled Orders, Cancelled Orders, and Refunded Orders

  • Active on Site, View Item, and Add to Cart

The complete Klaviyo integration is a one-time flat fee of $250 — every module included, one price. Contact your account manager to get started.

How to Integrate Klaviyo with your Punchmark website.

Getting set up

There are two API Keys needed in order to get set up. You can find these in your Klaviyo account.

  • Private API Key:

    • Private keys can be created with the following steps.

    • Visit https://www.klaviyo.com/settings/account/api-keys and select Create Private API Key.

    • Select Full Access Key from the dropdown, then select Create. The new private key will have a format similar to pk_xxxxxx.

    • Note that you will not be able to access the private key after creating it, so it’s important to copy it as soon as it has been created and store it somewhere safe.

  • Public API Key:

Paste these keys into an email, and send them to your account manager who will be able to complete the Klaviyo setup process.

Turn on anonymous visitor tracking (important)

To capture browsing activity from visitors who have not identified themselves yet — product views, cart adds, and wishlist adds from anonymous shoppers — turn on one setting inside your Klaviyo account.

In your Klaviyo dashboard, go to Account → Settings → Data and switch on "Enable anonymous visitor tracking."

If this setting is off, your website will only record activity from shoppers who have already identified themselves (by signing in, submitting a form, or clicking through from a Klaviyo email) — anonymous browsing and cart activity will not be captured. This is a setting only you can change from inside your Klaviyo account; your account manager cannot enable it for you.

Integrate your product feed (optional)

You can choose to connect your product feed to Klaviyo, allowing for more robust customer targeting. Here’s how:

  1. On your SiteManager dashboard, in the left-hand menu, open the Settings section, then select Integrations.

  2. On the Integrations page, search for the Google Shopping Feed section. Find the URL in that section. This URL is what we’ll use to connect to Klaviyo, so copy it somewhere handy.

  3. Decide which products you want to include in your integration. See the https://help.punchmark.com/knowledgebase/how-to-use-product-feed-parameters page for options. For each filter that you choose, add the snippet from the Example section to the end of the URL from the last step.

Note: By default, the URL will provide up to 6,000 products. If you wish to bypass this restriction, use the Max Items filter and set it to a very large number (ex. &maxItems=999999)

  1. Create a custom catalog feed in Klaviyo using the finished URL from the step above.

  2. Create a product feed using the catalog feed from the step above. You can now use this product feed in your custom email flows in Klaviyo, or however you choose to use it.

Related: Klaviyo's onsite tracking is subject to your website's cookie consent settings. See the Cookie Consent Manager page.