AEO & Page Meta Controls

Your Punchmark website now includes tools that help search engines and AI platforms (like Google, ChatGPT, and Gemini) understand your pages better. These controls live inside the Page Meta editor you already use for SEO titles and descriptions — you'll just notice some new fields.

This guide walks through what each field does, how to use the AI assistant, and where to start.

Where to Find These Controls

In SiteManager, go to Marketing → Meta Information
Select an existing page entry (or click Add to create a new one)
Below the familiar Title, Description, and H1 fields, you'll see the new AEO and schema controls

Everything in this article lives on that same Page Meta screen.

Quick Wins — Start Here

You don't need to fill in every field. These three give you the biggest impact with the least effort:

Quick Answer

A short, plain-language summary of what the page is about — roughly 1–2 sentences. Think of it as the answer you'd give if a customer asked "What's on this page?"

Example for a Brands page:

"We carry over 40 designer jewelry brands including David Yurman, John Hardy, and Marco Bicego. Browse our full collection or visit us in-store for personalized recommendations."

AI tools pull from this field when answering questions about your store. If you leave it blank, they'll guess on their own.

FAQs

Add question-and-answer pairs for any page. These show up in two places:

On your website — displayed as formatted Q&A blocks visitors can read
In search results — Google can show them as expandable FAQ snippets, and AI tools can quote them directly

Good pages to add FAQs to: your location/about page, services pages (repairs, custom design, appraisals), and top brand pages.

Example FAQ for a Repairs page:

Q: How long does a typical jewelry repair take?
A: Most repairs are completed within 5–7 business days. Rush service is available for an additional fee.

Key Facts

Bullet-point facts about the page's content. These are structured data points that help AI tools surface accurate information about your store.

Example for a Location page:

Family-owned since 1985
GIA-certified gemologists on staff
Free jewelry cleaning and inspection

Using the AI Content Assistant

The Page Meta editor includes an AI-powered tool that can generate suggestions for your fields. Here's how to use it:

Open any Page Meta entry
Click the AI Suggest button next to a field (Title, Description, Quick Answer, FAQs, etc.)
A preview window appears with the AI's suggestion
Review the suggestion — nothing saves automatically
Click Accept to use it, or Reject to discard and write your own
Save the Page Meta form when you're done

The AI assistant is a starting point. It generates suggestions based on your page content, but you should always personalize the output to match your store's voice. It works best when the page already has some content for it to reference.

Advanced Controls

These fields are optional and give you more precise control over how search engines and social platforms interpret your pages.

Page Type & Entity Type

These tell search engines what kind of page it is and what it's about. In most cases, the system detects this automatically from the URL — a /brands/seiko page is recognized as a Brand page, a /blog/ post is recognized as a blog article, and so on.

You only need to set these manually if:

The auto-detected type doesn't match (rare)
You have a custom page that doesn't follow standard URL patterns

Open Graph Fields (OG Title, OG Description, OG Image)

These control how your page looks when someone shares the link on Facebook, Instagram, or other social platforms. If left blank, the system falls back to your SEO title, meta description, and banner image — which is fine for most pages.

Set these manually when you want the social preview to say something different from the SEO title/description (e.g., a shorter, punchier headline for social shares).

Canonical Link

If the same content is accessible at more than one URL, the canonical link tells search engines which version is the "real" one. Most stores won't need this — it's here for edge cases.

Robots Controls (Index / Follow)

These let you hide specific pages from search engine results:

Noindex — the page won't appear in Google search results
Nofollow — search engines won't follow links on the page

Use these sparingly. Common uses: hiding a temporary landing page, keeping an internal-only page out of search results, or removing a seasonal page after the event.

Best Practices

Start with your most important pages — homepage, location/about page, top 5 brand pages, and any services pages (repairs, custom design, appraisals)
Use AI Suggest as a draft, then personalize — the tool gets you 80% of the way; add your store's personality and specific details
Add FAQs wherever customers ask questions — if your team hears the same questions in-store, put them on the page
Check your social previews — after updating OG fields, paste the URL into Facebook's Sharing Debugger to see how it looks
Don't fill in fields just to fill them in — an empty field uses smart defaults; a poorly written field is worse than no field at all

Common Questions

Do I need to fill in every field on every page?
No. Start with Quick Answer and FAQs on your most important pages. The system uses smart defaults for everything else.

Will this change how my website looks?
Only if you add FAQs — those display as Q&A blocks on the page. Everything else (Quick Answer, Key Facts, entity types, etc.) is behind-the-scenes data that search engines and AI tools read but visitors don't see.

How do I know it's working?
You can check your page's source code and look for the <script id="page-schema-graph"> block, or paste your URL into Google's Rich Results Test to see what structured data Google finds.

Can I undo changes?
Yes. Edit or clear any field at any time — changes take effect on the next page load after saving.

What happens if I leave the new fields blank?
The system still outputs structured data using auto-detected information from your page content and URL. The new fields let you override and enhance that default output, but they're not required.