A brand is almost a separate entity from the vendor. Examples of brands include Tudor by Rolex, Ever & Ever by Stuller, and Romance by Kim International. A vendor can be thought of as a parent to many individual brands.
Within the Premium Vendor Program, each separate brand will get their own page that retailers can use, and vendors will have the ability to limit retailer access by brand. If you would like for your general lineup to be allowed on a certain retailer’s site but not your brand for engagement rings, you can limit the retailer access to the brand with only the general product catalog.
What Qualifies as a Brand?
Many vendors have different product lines and collections. These differ from brands in that a brand must have their own logo, description, and set of unique products not offered in the vendor’s general product catalog.
Options for Brands
Each brand has different options that allow you to decide how your brand is displayed and used on our e-commerce platforms.
Base Markup: Set the base markup value for products.
Lock Markup: Do not allow retailers to set a custom markup value for products.
Use Retail Prices: Only use the retail price set by the vendor in the dataset.
Lock Retail Prices: Do not allow retailers to change retail prices.
Lock Style Numbers: Do not allow retailers to change style numbers.
Lock Item Titles: Do not allow retailers to change item titles.
Lock Item Descriptions: Do not allow retailers to change item descriptions.
Lock Ring Sizes: Do not allow retailers to add or change ring sizes.
Lock Shape Ranges: Do not allow retailers to add or change offered gem shapes.
Lock Diamond Size Ranges: Do not allow retailers to add or change included diamond size.
Allow Private Labelling: Allow retailers to privately label the brand.
Allow E-Commerce: Allow this brand to be sold online (enabled by default).
To enable one or more of these settings, contact us via email and we will update your brand.
Data Formatting for Brands
Vendors who have multiple brands should separate their product data into multiple spreadsheets – one for each brand. This allows for more efficient data management and organization. For example, if there is an error in a spreadsheet containing tens of thousands of lines of products, it is more difficult to troubleshoot and resolve the error. For more information on proper data formatting, please refer to our Data Formatting article.