The Edge Website Tab Explained
The Website tab of The Edge contains data fields for each product that will be used on your website. Below are explanations of what each field is used for, as well as some examples.
Never upload this Item:
If this is checked the item will not be uploaded to the website. If the item is already on the website you will need to do a full upload after you check this box in order for the item to be removed.
Always upload this item:
If you check this box the item will upload to the website no matter what the status of the item is.
Web Category
Use this section to select what website category you want a particular item to go to. You need to select a category from the drop down menu. If you write it in the box, it will not work. You only want to fill this out if you want to overwrite the category map on the website. If left blank the item will go to the category it is mapped to in the category map.
Web Title
Fill this out if you want to overwrite the singular item title found on the category map. If left blank the title will come from the singular item title field in the category map.
Web Description
Fill this out if you want to overwrite the Edge generic description. If this is left blank, the generic description will be used on the website.
Meta Title
Used for SEO. You want to strategically include specific keywords related to the item. Some best practices:
Watch the length (60 characters)
Don’t overdo keywords
Give Unique titles to products
Put important keywords first
Write for your customers
Example: Hearts on Fire | Engagement Ring | 2ct 14k white gold
Meta Description
Used for SEO. You want to strategically include specific keywords related to the item. This should be a mini “ad copy” sentence. Think of it as enticing people to click on your item. It is typically written in sentence form. Some best practices:
Watch the length (160 - 180 characters)
Write as ad copy
Include a call-to-action
Make sure to include keywords
Write for your customers
Example: My Store Jewelers sells Citizen watches in Charlotte, North Carolina at great prices. Call 704-910-4774 today!
Meta Keywords
Not used by Google anymore, I would not spend the time to fill this out.
Base Sku
Not being used at this time. This will be used in the future to generate variations. Currently the vendor id is used for variations.